CATEGORY · FIELD NOTES

Operating system

Why local businesses need more than a website. Category positioning, opinion essays, and field notes from operators.

Operating system Apr 27, 2026

More than a website: why local businesses need an operating system

Most local businesses don't have a marketing problem — they have a tool problem. Six vendors, no clarity, the asset is rented. Here's what an operating system replaces, and why it matters in 2026.

Run My Free Audit